{"id":1641,"date":"2026-02-23T20:03:49","date_gmt":"2026-02-24T00:03:49","guid":{"rendered":"https:\/\/clickbol.online\/?p=1641"},"modified":"2026-02-23T20:03:51","modified_gmt":"2026-02-24T00:03:51","slug":"gobierno-destina-bs-696-000-para-monitorear-redes-sociales-y-detectar-menciones-negativas","status":"publish","type":"post","link":"https:\/\/clickbol.online\/?p=1641","title":{"rendered":"Gobierno destina Bs 696.000 para monitorear redes sociales y detectar menciones negativas"},"content":{"rendered":"\n

Bolivia, 23 de febrero de 2026<\/strong> – El Ministerio de la Presidencia lanz\u00f3 una licitaci\u00f3n p\u00fablica para contratar una empresa especializada en monitoreo de redes sociales y medios digitales, con un presupuesto referencial de Bs 696.000. <\/p>\n\n\n\n

La convocatoria fue publicada en el Sistema de Contrataciones Estatales (Sicoes) bajo el CUCE 26-0025-00-1632531-1-1 y establece como fecha l\u00edmite para la presentaci\u00f3n de propuestas el 4 de marzo de 2026.Seg\u00fan el Documento Base de Contrataci\u00f3n (DBC), la empresa adjudicada deber\u00e1 realizar un seguimiento integral de plataformas como Facebook, X, Instagram, YouTube y TikTok, adem\u00e1s de medios digitales y tradicionales, blogs, foros y portales informativos. <\/p>\n\n\n\n

El objetivo es analizar la percepci\u00f3n ciudadana sobre los productos, servicios y acciones institucionales.<\/p>\n\n\n\n

Entre las tareas contempladas se encuentran la identificaci\u00f3n de tendencias y comportamientos de los usuarios, el an\u00e1lisis comparativo de la presencia digital del ministerio y la emisi\u00f3n de alertas inmediatas ante picos de menciones negativas o temas cr\u00edticos que requieran atenci\u00f3n urgente. Tambi\u00e9n se exige la aplicaci\u00f3n de sistemas de escucha predictiva y alertas tempranas de manera permanente.<\/p>\n\n\n\n

El DBC establece que la empresa deber\u00e1 contar con plataformas propias de an\u00e1lisis de datos y servidores, utilizando herramientas como Brandwatch, Digimind y Brand24, adem\u00e1s de soluciones basadas en inteligencia artificial y Big Data. Asimismo, deber\u00e1 brindar soporte t\u00e9cnico las 24 horas del d\u00eda y realizar actualizaciones cuando se requiera.<\/p>\n\n\n\n

El contrato tendr\u00e1 vigencia hasta el 31 de diciembre de 2026 y contempla reuniones semanales de coordinaci\u00f3n con la Unidad de Comunicaci\u00f3n Social e Informaci\u00f3n Gubernamental, con el fin de evaluar resultados y definir acciones estrat\u00e9gicas. El documento tambi\u00e9n subraya que toda la informaci\u00f3n recopilada ser\u00e1 confidencial y no podr\u00e1 ser comercializada ni divulgada sin autorizaci\u00f3n expresa de la entidad contratante.<\/p>\n\n\n\n

Con esta iniciativa, el Gobierno apunta a fortalecer el monitoreo de la opini\u00f3n p\u00fablica y su presencia digital, mediante mecanismos de an\u00e1lisis continuo que permitan responder de manera oportuna ante eventuales crisis o temas cr\u00edticos en el entorno digital.<\/p>\n\n\n\n

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Bolivia, 23 de febrero de 2026 – El Ministerio de la Presidencia lanz\u00f3 una licitaci\u00f3n p\u00fablica para contratar una empresa especializada en monitoreo de redes sociales y medios digitales, con…<\/p>\n","protected":false},"author":2,"featured_media":1642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[73,1012,1013,123],"class_list":["post-1641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacional","tag-gobierno","tag-monitoreo","tag-negatividad","tag-redes-sociales"],"yoast_head":"\nGobierno destina Bs 696.000 para monitorear redes sociales y detectar menciones negativas -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clickbol.online\/?p=1641\" \/>\n<meta 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